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Find perfect products instantly.

Amazon’s catalog has hundreds of millions of products. Gem finds exactly what matches your style, budget, and preferences.

Discover the Difference

Gem is built to find products people love. Here’s a look at the kind of quality and style we help you discover.

Pair of red, black, and white Nike running shoes, showing the side and sole.

Nike Air Zoom

Footwear

USD $129.99

Two leather wallets, one brown and one black, with zipper accents and 'GOLF' logo.

GOLF Bi-Fold Zipper Wallet

Accessories

USD $39.50

Blue and brown plaid long-sleeve western shirt with snap buttons and chest pockets.

Plaid Snap Shirt

Clothing

USD $75.00

A black and a rose-gold Apple Watch Series 3 with different watch faces and bands.

Apple Watch Pair

Technology

USD $249.00

Gold and white over-ear headphones with an illuminated Apple logo on the earcup.

iBeats Headphones

Audio

USD $199.99

Bright red quilted women's handbag with a structured shape and a dangling pearl and diamond charm.

Shoulder Bag

Bags & Luggage

USD $88.99

GemAI shopping assistant preview

Meet Gem - Your Smart Shopping Agent

Gem isn't another search bar. It’s a shopping companion that chats with you to understand exactly what you need. The result? Better finds, zero frustration.

  • Chat, Don't Search

    Just tell Gem what you want. It'll find the perfect options.

  • Smart Recommendations

    Gem suggests products and explains why they’re a great fit.

  • Learns Your Style

    The more you chat, the smarter Gem gets.

See Gem in action

A quick look at how Gem chats with you and curates what you truly want.